The partnership with Kaspersky has led to
the creation an exclusive and engaging
sponsorship activation named KIDA
The partnership with Kaspersky, led to the creation an exclusive and engaging sponsorship activation named KIDA (Kaspersky International Driving Academy).
KIDA combines the know-how of professional drivers with Kaspersky’s approach to new technology and provides the opportunity to clients, partners and associated media to participate to exciting on-track driving experiences in Italy and Europe.
Every KIDA event tells a story. Tuition starts first, followed by simulator sessions and karting trials. The pick of the day is the unique experience behind the wheel of a Ferrari GT road car with a pro racer sitting beside the pupil to show the correct and safest way to accelerate, stop and steer.
Through KIDA and sponsorship in motorsport, Kaspersky is telling the story of the racing world in a new and innovative way to promote the concept of protecting automotive vehicles against cyberthreats Kaspersky contributes to the development of world motorsport by participating in the GT Open Championship driving the Mercedes AMG GT3 in partnership with Antonelli Motorsport.